Manager, Communications
Goodwill
Remote
Job Description
Seeking a skilled and experienced Communications Manager to take the lead in managing our digital communication tools for member and corporate communications, including HubSpot’s email marketing tool and our intranet site. The successful candidate will be responsible for executing articles, newsletters and content that align with our strategic goals. This role requires a deep understanding of digital communications, data-driven decision-making, and a proven track record in delivering impactful and member-valued content. The ideal candidate will have a strong affinity for file management and a commitment to maintaining data integrity at an exceptional level.
Responsibilities
1. Digital Communications Management:
Oversee and manage digital communication tools, including HubSpot email marketing and Goodwill Exchange, to effectively execute communication strategies.
• Develop, implement, and optimize digital communication plans that align with organizational goals and objectives.
• In collaboration with the Analytics and Technology team, maintain a process that ensures resource integrity on Goodwill Exchange including managing content reviews, expirations and additions.
• In collaboration with Content Creators, ensure mass emails sent from HubSpot follow the policy and procedures, receive adequate reviews, and are sent to accurate contact lists.
• Supervise Goodwill Exchange forums, GII’s tool for peer-to-peer communication.
• Make decisions on new features for Goodwill Exchange through a process of collaborative input from GII employees and Goodwill members.
2. Content Creation and Execution:
• Produce compelling and high-quality content, including articles, newsletters, and other digital materials, ensuring alignment with strategic goals and maintaining brand consistency.
• Utilize data insights to inform content decisions, adapting communication strategies based on performance metrics and analytics.
3. Data Analysis and Adaptation:
• Stay abreast of relevant data and results from digital communication tools to measure the success of campaigns and initiatives.
• Analyze data to gain insights into audience engagement, adjusting communication strategies as needed to enhance effectiveness and enhance the user experience.
• Follow relevant procedures for data integrity and keep member contact information updated as much as possible.
4. Collaboration and Teamwork:
• Work closely with cross-functional teams to gather information, insights, and input for content creation.
• Collaborate with marketing teams to ensure alignment between digital communication efforts and broader marketing strategies.
5. Organizational Skills:
• Manage multiple projects simultaneously, ensuring deadlines are met and priorities are effectively balanced.
• Maintain organized records of digital communications materials, feedback, and performance metrics.
