Red Bull

Dallas, Texas

 

Job Description


Reporting to the Manager, Brand Marketing (BMM), you will oversee Red Bull's local sampling and collegiate marketing efforts, driving trial, supporting sales, and building brand love through our Student Marketeer (SM) program and in-market. An important part of our marketing strategy, you will coach Student Marketeer’s to be the local face to our global brand and bring the World of Red Bull and our campaigns to life on campus and in-market, reaching new entry-point consumers.

Responsibilities

  • Hire a dynamic team that represents our brand values

  • Lead trainings and build tools to ensure that Student Marketeer teams are successful

  • Provide direct and productive coaching to maximize team impact

  • Empower Student Marketeer’s to produce new ideas to increase trial, support sales, and excite consumers

  • Build a localized plan with your Brand Marketing Manager to increase product trial and brand relevance

  • Manage local resource allocation (e.g., budgets, cans, hours) based on strategy

  • Conduct regular market visits to better understand areas of opportunities and the consumer

  • Develop new opportunities beyond existing programs to attract new entry-point consumers

  • Analyze program goals and priorities to run a successful program

  • Build relationships with internal sales and marketing teams to maximize program impact

  • Support national and regional brand campaigns (e.g. product launches, brand building events, and sales support)

 
 
Previous
Previous

Executive Assistant, CFO & EVP, Strategy and Operations

Next
Next

Senior Administrative Coordinator, LDO Clinical Operations