Assistant PLM, Basketball Footwear
Under Armour
Baltimore, MD
Job Description
The APLM, Footwear – Basketball is responsible for building performance driven innovative product for the Basketball athlete. This product elevates the athlete to train at their best, perform and compete to their highest capacity and fully recover. This person will connect with the athlete, help execute and implement strategy, and build product to help make the Basketball athlete better.
Responsibilities
Build the product line and help carry the process from concept to commercialization. Assist in building the brief and communicate the vision to cross-functional partners. Work with design, development, and sourcing through the fit and development process to deliver great product that hits margin targets and the numbers
Data and systems management. Oversee, manage, and ensure all systems + data are up to date and input on time
Develop business acumen. Partner with planners, merchandisers, sales, and PLM/DIRECTOR to develop strong understanding of the numbers. An APLM should be able to analyze and articulate information around bookings, sales, and trends to inform future line plan decisions
Connect with the Athlete. Travel locally and regionally to work with, observe, and gain crucial athlete insights informing and influencing product
Be knowledgeable on the market landscape and the competition
Assist PLM to outline and manage seasonal business plans to include growth opportunity based on product range (styles/skus), price positioning, channel distribution, delivery launch and flow through
Work closely with PLM to understand how to creatively drive your business by building profitable, market right, consumer right product that is inline with department and company financial targets
Have detailed knowledge of the product in your category – keeping record of competition, account feedback, regional nuance with a growth mindset to take on new opportunities.
Understand and regularly utilize athlete and consumer feedback to benchmark our product and drive actionable insights for new product creation.
Work closely w/ your PLM team to present concepts for each season, drive excitement through storytelling and have a deep connection to the culture of the sport.
Assist in product category presentations internally and externally
Support your PLM by being pro-active and instrumental day in, day out as the team plans current season’s assortment and identifies future seasonal opportunities
