Director of Marketing and Communications
charity: water
United States (Remote)
Job Description
The Director of Marketing and Communications reports to the VP of Marketing and Growth and is responsible for our earned and owned channels — email, SMS, social media, web, and PR — and using them to grow the charity: water brand and better connect supporters to our work and their impact. You’ll work closely with the Brand and Content team to shape and execute key messaging, narratives, stories, and campaigns that serve both our Major donor and Consumer audience needs primarily in the US but also in the UK. You’ll also be responsible for managing and equipping a team of marketing and communications professionals to meet their goals within their channels and areas of expertise. Lastly, you’ll play a critical role in key internal and external communications to ensure the brand, culture, and values of charity: water are clear and represented in the world.
Responsibilities
● Owning the company-wide marketing and communications calendar for all supporter audiences across web, email, and SMS
● Growing the brand reach and reputation through a cohesive content strategy and leveraging key channels like PR and social media
● Helping strategize and execute product marketing, large campaigns, and multi-year marketing plans that can position the brand and propel the organization forward toward significant growth
● Collaborating with the Brand and Content team to identify key narratives, essential stories, required content and assets, and the overall brand tone and voice required to drive growth and performance
● Working with the Product team to create a world-class website experience with the right content, stories, and messaging that inspires and converts
● Developing lifecycle strategies and messaging that increases engagement with all charity: water supporters and encourages them to increase their impact
● Defining and tracking key performance indicators that measure engagement, brand awareness, perception, and success on our channels and overall for communications
● Working with our Supporter Experience team on key messaging and communications to respond to supporters and the public when questions and challenges arise
● Supporting key initiatives and other team members not driven by Marketing and Growth with advice and counseling around communications and messaging
● Recruiting, managing, and mentoring a team of marketing and communications professionals to achieve key KPIs they’re responsible for and developing personally and professionally
