Editorial Strategy & Content Planner Chase Social Media Sr. Associate
JP Morgan Chase
Columbus, OH
Job Description
If you are an experienced social media strategist, writer and content planner with demonstrated talent in writing, curating and editing content especially on social media platforms you have found the right team. As one of the most-followed financial brands, Chase communicates with millions of social media users across Facebook, Instagram, LinkedIn, X and more. A key focus of this role will be to support the Chase Social Media Content Strategy and Production.
As a Senior Associate Editorial Strategy & Content Planner for Chase Social Media you will assist in supporting content strategy, editorial planning and copywriting for Chase Social Media Channels. You will work closely with graphic designers, videographers, and photographers in the planning and development of financial health education content for consumer audiences, as well as brand storytelling. In addition, you will leverage your social listening insights, performance data, and social trends to inform content strategy, while also aligning it to Chase's brand identity and tone of voice.
Responsibilities
Partner with Editorial & Planning Lead and Content Director to elevate editorial quality of Chase’s social media content, with a focus on personal finance topics geared toward millennial and Gen Z audiences.
Develop strong collaborative relationships with key internal teams, e.g. Content team who develops creative assets, Line of Business partners with messages regarding Chase products and services, Community Management and Insights.
Support development of effective and engaging storytelling for Chase, including video and editorial, with a focus on small business stories and employee features.
Write and edit social media posts for various platforms – ensuring alignment with strategy, brand identity, and content tentpoles. This will include pitching, researching, original reporting, expert interviews, and fact-checking.
Collaborate with the Community Management team and Social Listening and Reporting team to leverage data and analytics, audience insights and consumer research to inform financial health topics on Chase social media channels.
Build content in Chase Social Media’s content management systems (e.g. Sprinklr) for scheduling and publishing.
Participate in pitch meetings to produce timely content; strategize, plan and manage content publishing calendar across multiple social media channels.
Inform our content strategy by staying current on social trends and platform changes and align that to Chase’s brand identity and editorial franchises (e.g., repeatable miniseries).
Pitch creative ideas and help carry them from concept to execution to lead online engagement with social media audiences, and coordinate posting schedule with the Content Strategy and Production team.
Partner with Editorial Planning Lead/Content Director on creative reviews for key content deliverables. Copy-edit content (all formats) including key messaging, client / employee stories and scripts.
Support creative guidelines for content quality, designed to improve audience engagement and support team members on various projects and campaigns, effectively communicating timelines, status and results.
